How Sleep Became A Status Symbol For years, the wellness industry focused on eating clean, exercising harder, and optimising every aspect of the health. Today, however, attention has shifted to sorting much more fundamental: sleep. Once considered a waste of time, sleep in now one of the strongest predictors of physical health, mental well-being, productivity, and even longevity. From wearable sleep trackers to so-called “sleepmaxxing” routines, millions of people are investi